The Long Run was born out of the need for greater collaboration between conservation-minded tourism businesses, and a desire to embed sustainability into the heart of business operations. Founded by Jochen Zeitz in 2009, the not-for-profit organisation is a collection of lodges, affiliates and partners that demonstrate the utmost commitment to safeguarding fragile ecosystems and empowering communities. Collectively, over 40 global members protect 23.5 million acres of biodiversity and improve the lives of 750,000 people.