15+ years working on nature, tourism and creative projects that support people, places, and the planet.
Sustainability
Planning, training, communicating
Since 2010, I’ve helped hundreds of brands develop sustainability plans, embed purpose in day-to-day operations, train and motivate employees and teams to meet sustainability goals, and communicate impact with integrity.
Journalism
Writing, speaking, podcasting
As an award-winning journalist and published author, I jump at opportunities to share stories about people and initiatives that address some of our most urgent problems through articles, books, TV and film, podcasts, and speaking engagements.
Insight
Researching, workshopping, facilitating
I love helping people, charities, and brands unpack complex problems through qualitative research and workshop facilitation. Experience includes customer insight, theory of change, and stakeholder engagement.
Experience & services
Sustainability
Strategic sustainability plans
Climate action plans
Sustainable policy
Content and communication plans
Impact reports
Sustainability training
Facilitating workshops, panels, and events
Copywriting and content creation
Journalism
Award-winning freelance writer
Author of two books, including Sustainable Travel
Podcast co-host
TV and film story and research assistant
Insight
Fluent interviewer and trained facilitator
Consumer and stakeholder research
Theory of Change
Literature reviews
Brand voice and comms guides
Recent projects
The Long Run
As Communications Lead for The Long Run, the world’s largest collection of nature-based tourism businesses, I worked with pioneering conservationists and tourism businesses to launch the industry’s first Virtual Impact Show in May 2024. Over 1200 people tuned in to watch 40 10-minute presentations on how tourism can contribute to conservation, culture, and community projects.
It’s a Journey Podcast
Launching in summer 2025, It’s a Journey podcast co-hosted by me and fellow green travel expert Richard Hammond, cuts through the noise to unpick thorny issues and engage in difficult conversations surrounding sustainable tourism. Lemongrass PR sponsor the first five episodes, which include topics such as ‘Train versus Plane’ and ‘Don’t Mention the S Word’.
Knepp Wildland Foundation
Weald to Waves is a pioneering project led by the Knepp Estate to establish a 100 mile wildlife corridor across Sussex. When asked to support the project in meeting socio-economic goals alongside nature restoration, I embarked on a feasibility study and strategy for nature-based tourism and education initiatives along the corridor.