15+ years working on nature, tourism and creative projects that support people, places, and the planet.

Sustainability

Planning, training, communicating

Since 2010, I’ve helped hundreds of brands develop sustainability plans, embed purpose in day-to-day operations, train and motivate employees and teams to meet sustainability goals, and communicate impact with integrity.

Journalism

Writing, speaking, podcasting

As an award-winning journalist and published author, I jump at opportunities to spread the word about people and initiatives that solve some of our most urgent problems through articles, books, TV & film, podcasts, and speaking events.

Insight

Researching, workshopping, facilitating

I love helping people, charities, and brands unpack complex problems through qualitative research and workshop facilitation. Experience includes customer insight, theory of change, and stakeholder engagement.

Experience & services

Sustainability

  • Strategic sustainability plans

  • Climate action plans

  • Sustainable policy

  • Content and communication plans

  • Impact reports

  • Sustainabililty training

  • Facilitating workshops, panels, and events

  • Copywriting and content creation

Journalism

  • Award-winning freelance writer

  • Author of two books, including Sustainable Travel

  • Podcast co-host

  • TV and film story and research assistant

Insight

  • Fluent interviewer and trained faciliator

  • Consumer and stakeholder research

  • Theory of Change

  • Literature reviews

  • Brand voice and comms guides

Recent projects

The Long Run

As Communications Lead for The Long Run, the world’s largest collection of nature-based tourism businesses, I worked with pioneering conservationists and tourism businesses to launch the industry’s first Virtual Impact Show in May 2024. Over 1200 people tuned in to watch 40 10-minute presentations on how tourism can contribute to conservation, culture, and community projects.

It’s a Journey Podcast

Launching in summer 2025, It’s a Journey podcast co-hosted by myself and fellow green travel expert, Richard Hammond, cuts through the noise to unpick thorny issues and embrace difficult conversations surrounding sustainable tourism. The first five episodes are proudly sponsored by Lemongrass PR, and include topics such as Train versus Plane and Don’t Mention the S Word.

Knepp Wildland Foundation

Weald to Waves is a pioneering project led by the Knepp Estate to establish an 100-mile wildlife corridor across Sussex. When asked to support the project in meeting socio-economic goals alongside nature restoration, I jumped at the chance, leading a feasability study and strategy development for nature-based tourism and education initiatives along the corridor.